Stereotype

Sterotype reflect ideas or images that groups of people hold about others who are different from them, judged by specified symbolism. Stereotypes act like codes that give us a instant, common understanding —usually relating to their identity, ethnicity or race, gender, social role or job, sometimes embedded in single word or phrase (such as, "nerd") Media plays a big role in stereotype.

Some of the stereotype suggested by media are, Muslims are all terrorists, British people are all live in castles & talk like the queen, Blondes are stupid, Americans are stupid & fat, Gay men are sissys, muscular, Women are not as smart as men, Asian men have small penises, Black men have huge penises, White men are wimps, Black women are agressive, White women are push overs, Asian women are submissive.

A stereotype influence from a mass media can control the common sense of the audience among a certain subject. For a good way, media can promote working female figure to suggest a stereotype of working woman have higher working ability to man in some field so that the influenced audience will acknowledge women's social position.

Stereotype can be very useful to media. With stereotype, information can be presented in easier way, form a rough image with certain characteristic, the audience can easily get the information the media presenting by reflection thinking.

The stereotype is a natural reflection carried out by out brain memory. Our memory was created when we receive sensory stimulation, and recorded in to our brain together with our current emotion. For example, since we born, everyone says lemon is sour,we heard about it, and it saved as our audio memory, and we see the lemon, it become vision memory, taste it, we will remember the taste. when we hear about the word lemon again, its not necessary to imagine how sour it is, or imagine that squeezing the lemon in your mouth, but while reading the words, or heard it, most of the audience's brain will start reading related information, most audience will star secret saliva. That's how stereotype work, just like Pavlov's dog.